This week’s guest, Helen Deakin, recently wrote a blog post for Freelance Heroes entitled “Telling Your Freelance Story During Coronavirus” in which she included “Telling your freelance story – explaining who you are, how you can help, and demonstrating your values – is more important now than ever.” She added “As a freelancer, you have your own brand to protect. Taking some time to consider how you are communicating during this crisis will help you build and maintain your reputation.”

We have all got a lot to deal with at the moment, so what better way to kick off the year with a clearer direction of how we help ourselves to stand out to our audience, amongst the noise and show the authenticity that makes us more attractive.

As Maya Angelou famously wrote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

What about you?

How do you tell your story? How do you stand out and demonstrate your values to potential customers? Email your stories to [email protected].

About Helen Deakin

Helen is a freelance communications consultant who helps charities, social enterprises, and companies who care about their communities to communicate with clarity.

She brings over 12 years of experience in developing and delivering communications and campaign strategies for the voluntary sector, local government, and national government.

You can find out more about how Helen can help you get your message across at or get in touch for a chat with her on Twitter @hmdeakin or LinkedIn.

Read Helen’s Blog here:

You can also listen at:

You can also listen on Apple Podcasts and Google Podcasts, or search “Freelance Heroes” on your podcast app.