Seth Godin once wrote that “people do not buy goods and services. They buy relations, stories, and magic.” Mark Schaefer wrote that “Research shows that trust in companies, brands, and advertising has declined worldwide 12 years in a row. Who do people trust? Other people!”
The advantage we have as freelancers is that we are our brand. We don’t have to rely on others to convey our message behind why we do what we do, as we get to tell that story ourselves.
In last week’s Freelance Heroes podcast (Episode 30: A Podcast about Podcasting”) we learned how podcasting can be a highly effective way of getting our voice out there. In this latest episode, we learn why personality and tone of voice are vital consideration too. So how can we showcase our personality? What are the benefits and risks? What if we do not consider ourselves to have a personality?
Dave Harland is a freelancer who frequently uses humour to show who he really is. For Dave, it breaks down barriers and even puts off clients who do not want to work with someone like that… and this, by the way, is a good thing.
What About You?
How would you describe your personality to potential clients?
How do you showcase your personality online?
If you’re reluctant to do so, what stops you from putting yourself out there more?
About Dave Harland
Dave is a senior copywriter with over 15 years’ in-house and agency experience in marketing and advertising. He specialises in helping brands speak to their audiences with clarity, authenticity, and personality, and has written for the likes of Jaguar Land Rover, Emirates, Nespresso, and Standard Chartered Bank.
Listen also at: