“If you don’t see the book you want on the shelves, write it.” ― Beverly Cleary, American Writer
But what is the best writing process? Should I write with an ebook in mind or a printed version? How many words should it be? And, arguably most importantly, should I pitch it to a publisher or self-publish it?
Even before your pen has been put to paper, then are many things you should know about the book you are about to write, and Eloise Cook, Publisher at Pearson, is here to help as she answers your questions, including:
  1. What’s more important, an awesome story or marketability?
  2. Is the freelance audience still buying print books, or have things skewed over to eBooks/online resources?
  3. What makes a good business book stand out in the crowded market?
  4. How can I find a publisher to read my idea or manuscript?
  5. I have a book idea, what should I do next?
  6. Publisher vs self-publishing?


About Eloise Cook

Eloise is Publisher of the Trade, Consumer and Professional Business Publishing list at Pearson. Specialising in Business and Personal Development, Eloise looks after the Financial Times Publishing and Pearson Business imprints. She is an engaged hands-on editor who’s part author coach, part content editor, working with authors to help develop and shape their idea from concept to publication, and always on the hunt for practical, informative and engaging books that help readers improve their personal and professional lives. So if you’re a subject expert with something interesting to say, get in touch via [email protected].
You can find 10 Questions about your Book idea here – https://www.linkedin.com/in/eloisecook/.

New Business, Next Steps


Ed’s book, “New Business, Next Steps – The All-in-One Guide to Managing, Marketing, and Growing Your Small Business” is available to order from your local bookstore as well as here on Amazon.
If you have any questions or want to share your stories, email the show at [email protected].

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and also here…