“The best view comes after the hardest climb.” – Author Unknown

Ayo Abbas started her Marketing Consultancy with verve and energy. Then, a few weeks later, a global pandemic hit which impacted Ayo’s ability to grow the business as planned. However, did it dampen her spirit? No, not at all. Like many freelancers, Ayo had to dust herself down, look for the opportunities in front of her and grow her not let the world around her affect her new freelance business any more than it needed to.

In this episode, Ayo candidly tells her story and shares her experiences to help any new freelancer, or experienced one, looking for diamonds in the rough to help their freelance business kick on.


About Ayo In Her Own Words

I’m Ayo Abbas, marketing consultant and founder of Abbas Marketing, with 20 years of experience in B2B marketing. I have represented many major construction and professional services firms, and think there’s a gap in the market for practical business advice for SMEs.


Marketer without a brand – https://www.linkedin.com/posts/ayoabbas_branding-builtenvironment-marketing-activity-6758362378586349569-XMhM
Website www.abbasmarketing.com
Carilion blog https://www.abbasmarketing.com/blog/carillion-fall-construction-broken
Times piece (£) https://www.thetimes.co.uk/article/toxic-and-dysfunctional-industry-in-race-to-the-bottom-kmd8n7ct9

and Ayo’s “Marketing in Times of Recovery” podcast: https://open.spotify.com/show/173G51YDod7nvW0wNRxHb9?si=Ch6yHmjCTaegh_z9r_VCbw


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