Freelancing does have an image problem. This is why, across the Freelance Heroes community, we like to play our part on improving that and shout about the benefits of freelancers to many bigger businesses out there.
As Matthew Motola, who we spoke with in Episode 22, says:
* No, we are NOT the gig economy.
* Freelancers are also NOT JUST millennials blogging on a beach.
* What we ARE are top talent & tomorrow’s leading products will be built through us because we ARE the future of work.
ContentCal is more than a content management tool used by many freelancers. Since its conception in 2016, it has also relied heavily on freelancers to help grow its business to where it is today.
So, what is it about the freelance community that it connects with? How employing freelancers has helped? How can freelancers be attractive to companies like ContentCal and successfully put themselves in front of those businesses? The best person to talk to for this is Andy Lambert. Director of Growth for ContentCal, and who has a lot of positives to talk about when it comes to the freelance community.
About Andy Lambert (in his own words)
Over 10 years’ experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS organisations.
Having started my career in sales, I’ve always sought new challenges.
I am one of the Founding team of ContentCal, a Social Media Marketing technology software, that since launching in January 2017 has achieved:
- March 2017, won the award for the ‘best newcomer in B2B Marketing’
- August 2017, expanded our user base in to the US, Europe and Asia
- March 2018, grew revenues 300% from Q1 2017 to Q1 2018
- November 2018, Crowned Content Management Tool of the year
- April 2020, Closed a £2.5 million funding round with Fuel Ventures
- Today, ContentCal is used by over 40,000 companies in over 140 countries and continues to grow at 100% YoY
In 2020, we identified a large-scale need for digital marketing education. We launched the ContentCal Academy in August 2020, which is now used by over 2,000 businesses.
Outside of running technology businesses, my other passions are music and motorsport. In 2008, as part of the band Pitchblend, we released our album ‘Lines of Unreason’. We achieved major press and TV coverage. I’m also a National B Motorsport Licence holder.
Other Places to Listen
And Anchor.fm, below…