“The lesson I’ve learnt from my time in going deep on Linkedin is that being the same shape everywhere doesn’t mean you need to be everywhere. One channel done well is much better than a handful done poorly” – John Espirian, Content DNA

Linkedin is the World’s largest professional network, with over 740 million members worldwide. In the UK, there are over 30 million users, which may not sound a lot compared to Facebook and Instagram. However, right now on Linkedin, there are prospective clients and other freelancers to learn from too. This means it is a must for so many freelancers and being good on it is critical, or a complete waste of time if not.

So, what are the no-brainers when it comes to updating your LinkedIn profile, such as the image and headline?

How much information should I put in my “about” section?

Is there a line that separated Linkedin from Facebook?

What is the etiquette when offering your services to those you think might be interested, without coming across like a spammer?

What’s the best way to go about marketing an event on LinkedIn?

When should I post?

How often should I post on Linkedin?

All these questions and more are answered by self-confessed Linkedin Nerd, author of Content DNA and fine fellow too, John Espirian.

About John Espirian

John Espirian is the relentlessly helpful technical copywriter, all-round LinkedIn nerd, and author of Content DNA.

John writes web pages, blog posts, case studies, and LinkedIn profiles for B2B clients.

Find John at espirian.co.uk or follow him on LinkedIn.

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Let Ed know your thoughts by emailing [email protected]. You can also use the hashtag #FreelanceHeroes on Twitter, Instagram, and Linkedin…of course.

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