Marketing for your small business: Webinar

Event Information

Book your space for this free event via Eventbrite.

Who is this webinar suitable for? This webinar has been designed as a beginner’s guide for businesses, focused on the subject of marketing.

Overview:

Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.

Agenda:

Marketing and market research

• What is Marketing?
• How to understand your audience using market research

BREAK / Optional networking time

Understanding Your Customers and Competition

• Understanding your competitors
• Identifying your customers and categorising them
• Understanding your customers’ needs and motivations

BREAK / Optional networking time

Marketing Planning, Pricing and Branding

• Pricing Considerations
• Developing your brand
• Developing your message
• Deciding on the best marketing methods for your business
• Budgeting and evaluating

Please note:

The breaks have been designed to coincide with a change in the webinar’s focus area within the subject of marketing. You can attend all three sections using the same link, or choose the parts that suit your needs.

The webinar may be recorded, however, having your Camera and microphone on is optional.