Featured Freelancer: Helen Williams, Accountant

Getting started with building your own freelance company is never easy, but starting your business in 2020 comes with its own unique hurdles and obstacles thanks to the pandemic and lockdowns. Our latest Featured Freelancer, Helen Williams, has only been freelancing since the beginning of the year and has to face these new obstacles. However, that hasn’t stopped her. Read Helen’s journey here… 

What is your name and what do you do?

Helen Williams – Accountant


How long have you been freelancing and why did you decide to become a freelancer?

I’ve been freelancing since the 1st of January 2020. I decided to become a freelancer to give myself flexibility and especially around my 2 year old.


What strategy do you find most effective for attracting new clients?

My main strategy is consistent and honest content on social media.


What app or social media platform could you not run your business without, and why?

As an accountant, the one app I cannot recommend enough is Freeagent. It does my own accounts and is so easy for my clients to use.


Do you research prospects before a call or meeting? If so, what information do you look for?

Yes, I like to research for some basic information on the company and how they run it online. Companies House is a great resource as well as just looking at their social media accounts, like Facebook and LinkedIn.


What do you do to help maintain positive mental wellbeing?

There are three main groups I am a part of that help me maintain positive mental wellbeing. I attended a Power of Attraction group weekly, as well as being a member of Facebook groups run by Queen of Procrastination and The Sorting Haus.


Is being a freelancer what you expected? Do you work more hours (or less) than what you had first anticipated? 

Yes, it is what I expected. I do work more hours than I first anticipated, but these are much more flexible.


What are the most common objections you’ve had from potential clients? How did/do you overcome them?

The main objections have been about my pricing. However, I know my base cost so I happily move on from them.


Have you ever turned a prospect away? If so, why and how did you do it?

I haven’t turned one away as of yet.


What do (would) you do when a client ghosts you?!

I would feel frustrated, give myself some time by having a cuppa and then simply move on.


Are your motivations now the same as they were when you started freelancing?

Yes, it’s only been seven months.


What is it about being a freelancer that you enjoy most?

I enjoy the flexibility and being able to adhere to my own values, rather than those of another person.


What do you enjoy the least about being a freelancer?

Being responsible for my own IT


What one thing do you wish you had known before you became a freelancer?

I wish I had known how important a support network is


What is your ONE top tip or piece of advice you would offer to other freelancers?

Always be yourself

You can find out more about Helen on her website, as well as join Helen on Facebook.

Visit our other Featured Freelancers here and, if you’re a UK freelancer, join us in our Facebook group.