‘Why do we need so many ads?’ An Introduction to Live Creative Optimisation

Event Information

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Why do brands need to make so many ads when one big idea used to be enough? The reality is your competitors are already using live optimization, unearthing new insights and getting huge returns for their media spends.

Brands who don’t optimize their ads leave at least 17% of media value on the table. This shocking stat comes from Automated Creative’s analysis of 6bn impressions of paid media ads.

This event is an introduction to the evolving world of live creative optimization in paid media. In this session you will hear from Automated Creative to learn what live optimization is in 2023, what are the benefits and examples of when it works well.

If you’re live-optimization curious or just fed up with how your ads are being optimized then this event is for you.